BallBall is a multilingual digital product that brings exclusive football videos from the 5 major European leagues to fans in Asia. It is available in four languages: English, Indonesian, Japanese and Vietnamese.
News Corp contacted us in summer 2013. They were developing BallBall as an app for Android to stream video clips, news articles and results; they wanted help in producing an RSS feed from ballball.com to incorporate these requirements.
Multilingual RSS Feed with video
We developed a custom RSS feed for the website to send news to the Android platform. A key challenge here was that the feed had to support all the different languages of the site. This was achieved through integration with the WPML (WordPress Multilingual) plugin to deal with the translation. The RSS feed also had to work with Ooyala, which was being used for the video content delivery. We used their API to supply the video information sent with the RSS feed.
Custom editorial plugin
We also did some work with the backend of the website. BallBall.com itself was a WordPress site at launch, however it also had a seperate editorial backend system via another WordPress install. This editorial system managed the complex, multistage workflow from raw content, through the translation and editorial process to final publication on the website or apps. We built all of the workflow functionality to provide just the level of flexibility they need, and customized the WordPress admin around the primary actions of the workflow.
The BallBall app was released August 2013.