ClickBank appeals to vendors because it is affordable, straightforward and easy to use but creating the product website can often be the opposite taking skill, time or money.
Extending the ClickBank model
Having seen the happytables model of simple, intuitive and customizable websites for restaurants, ClickBank got in touch with us with the idea of providing a similar easy, accessible website product for their customers as part of their platform solution.
The happytables team of Human Made and Noel Tock reunited once again to work with ClickBank. Noel handled the design aspects including the admin interface, theme and customisers. Although their previous work provided the springboard for the project, both the theme and solution were redesigned and built from scratch specifically for ClickBank to integrate with their sales API across all areas.
ClickBank Powered Platform
The result was the ClickBank Powered Platform providing both vendor sites and affiliate websites via a WordPress Multisite network. Although all the sites are hosted by ClickBank, users have the ability to connect the site to their custom domain.
The ClickBank Powered Platform provides an easy to use website solution to bridge the gap for potential vendors and affiliates and increase the customer base for ClickBank. It also includes Audience Builder (a more blog-style site) for affiliates. ClickBank Powered Platform will help to standardize the quality of sites and more importantly incorporates as standard some key sales and security features that users would not necessarily be able to include themselves.
When we set out to find a team that could help us with this project, we knew it would be a tall order. They needed to be able to wrap their heads around our strategy and business model. They needed to have the expertise to develop a platform that would support the rich feature-set we had in mind and deliver it at scale. They needed to have the UI and UX capabilities to ensure the platform and the websites it created were intuitive and highly effective. They needed to develop the platform with the future in mind so we could optimize and tune it over time. And they needed to be nimble enough to pull it all of this together in a very short amount of time. The Human Made team, along with Noel Tock, delivered on all fronts – I can’t imagine a better team to have worked with.
Eric Boles, Director of Marketing – ClickBank
Building a community and establishing website authority
For both vendors and affiliates one of the best ways to build sales is to establish a strong web presence and an active user community and then to be able to communicate them to nurture prospects and grow repeat business.
Incorporating a blog-style “Articles” area into the platform websites serves two functions for users by helping to establish authority for the site and benefiting SEO, both of which contribute towards sales.
Another customer community feature is the integration of broadcast emails and automated newsletters into WP Admin linked with the ability for customers to subscribe and unsubscribe to newsletters and emails.
Product security and protection
Protecting digital information products from being improperly accessed and downloaded is key to defending against theft and fraud. An important feature of the vendor websites is secure product delivery using authentication to prevent improper downloads.
Monitoring and analysis
It is important for vendors and affiliates to be able to monitor the success of their products and websites, so the platform has been designed with built-in analytics features.
Variable traffic and seamless scaling
Update – February 2012
During the first few weeks since the release of ClickBank Powered Platform in February 2012 there has already been an excellent uptake, with both new and existing vendors benefiting from the website solution.