Easy and mobile friendly
User access constraints were key to the solutions that we developed. The stores do not have internet access as standard so the site needed to be mobile-friendly, both viewable and usable via mobile devices. We developed a front-end form that allowed photos and the associated information to be uploaded quickly and easily without users having to go through WP Admin.
Although the primary aim of the site was sharing of photos, the secondary aim was to provide the marketing department with access to the Red Nose Day images. Additional functionality was added to the Head Office and Marketing logins with a button to allow high resolution image download.
The site went live in mid February 2013 and proved extremely successful with over 600 uploads from stores onto the site. TK Maxx raised over £3.7m for Red Nose Day through their t-shirt sales and store fundraising activities.
On the back of this work we were then asked to expand the site to cover two additional staff events “Together we can” for Enable Ireland and “TJX’s Got Talent”. The talent show area of the site required the ability to upload videos as well as images, which was achieved using the You-Tube API.